Introduction
1. Dont Mistake Your Vocation
2. Select the Right Location
3. Avoid Debt
4. Persevere
5. Whatever You Do, Do it With All Your Might.
6. Depend Upon Your Own Personnal Exertions.
7. Use the Best Tools
8. Don't Get Above Your Business
9. Learn Something Useful
10. Let Hope Predominate But Be Not Too Visionary
11. Do Not Scatter Your Powers
12. Be Systematic
13. Read the Newspapers
14. Beware of "Outside Operations"
15. Don't Indorse Without Security.
16. Advertise Your Business .
17. Be Polite and Kind to Your Customers
18. Be Charitable
19. Don't Blab
20. Preserve Your Integrity